1. data is money 2. when you have money in your mattress it's your problem 3. when someone else has 100 people's money in his mattress it's your problem 4. when someone has 1 million people's money in his mattress it's everyone's problem 1. when you have your emails on computer it's your problem 2. when you store your emails with someone elses computers who stores 100 other peoples emails it's your problem 3. when you store your emails with someone elses computers who stores 1 million other peoples emails it's everyones problem apple data bank regulation iPad sever desktop link cloud millions of people's lives FDIC insurance 1 the ipad-ization of data 2 data doesn't live on the ipad 3 in the beginning it was tethered to your computer where it stored its data 4 but not now - now you can have ipad without a computer and keep everything in the icloud 5 there will be millions of people that have all their data in the cloud